Our Story

I’m Ishan, born and raised in the city of Moradabad, a place where craftsmanship and design run through the veins of every artisan. From a young age, I was surrounded by the beauty and skill of traditional craft, watching hands mold, shape, and create pieces of art that would transcend time. The craft of designing was never just a skill—it was a legacy, passed down through generations. I was fortunate to witness it firsthand.

For over 20 years, I worked in the field, learning, growing, and perfecting my craft. Each day, I immersed myself in the world of design, working alongside talented artisans who shared my passion for creating something extraordinary. Over the years, I built an understanding not just of the art but of the dedication and heart that go into every single creation.

But one thing stood out to me—while the craft was abundant, there was a gap. A gap in reaching those who could appreciate and cherish these creations. And that’s when the idea struck me. Why not take this legacy forward and create something of my own? A brand that blends the rich tradition of Moradabad with the innovation of modern design.

Zencasa Living was born out of the desire to bring our craftsmanship to the world in a way that feels both timeless and new. It’s a celebration of our roots, the people, and the artistry that’s defined us for centuries. It’s not just about creating pieces; it’s about telling stories through every design. A story of passion, dedication, and the love for what we do.

Every piece we create carries with it the spirit of Moradabad—handcrafted, authentic, and made with pride. And as we look forward, we’re excited to share our journey, our art, and our story with the world.